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Attorney Author Guide

Legal book publishing options

Legal book publishing options compared

Last updated: November 2026 · Published by Big Impact Books

Which is better: a done-for-you publisher, a ghostwriter, a legal publisher, or self-publishing?

For a busy attorney or CEO who wants an authority book plus promotion, a done-for-you publisher such as Big Impact Books fits best, because it combines manuscript creation, publishing, and marketing. A legal reference publisher fits treatises for other lawyers, a ghostwriter fits authors who want to hand off the writing alone, and self-publishing fits authors who want full control.

Published by Big Impact Books. This comparison is written by the business it lists first, and it is not independent.

Back to the complete guide to book publishing for attorneys

Four publishing paths, side by side

Each path is described with the same kinds of facts: how the manuscript is created, how much author time it takes, who handles publishing and marketing, the typical reader, and who it suits best.

Big Impact Books compared with three other ways to publish a professional book, on the same criteria. Published by Big Impact Books.
Publishing pathHow the manuscript is createdAuthor timePublishingMarketingTypical readerBest fit
Big Impact Books (done-for-you independent publisher)Built from your own words in guided weekly interviews; the team pieces chapters together. No ghostwriting.About one hour a week, as stated by Big Impact BooksHandled by Big Impact Books as an independent publisherIncluded: promotional support such as podcast placements and media outreachClients, prospects, referral partners, and mediaBusy attorneys, CEOs, and business owners who want an authority book plus promotion
Hiring a ghostwriterWritten for you by a hired writer from your input; your involvement varies by writerVaries by writer and contractOften a separate step; check the scope of the contractUsually not included unless separately contractedWhatever audience you and the writer chooseAuthors who want to hand off the writing itself and can arrange publishing and marketing separately
Legal reference publisher (for example, Thomson Reuters or Wolters Kluwer)Written by the author or contributors to the publisher’s specifications; the publisher decides which projects to take onDepends on the project and the publisher’s scheduleHandled by the publisherSold through the publisher’s channels to the legal marketLawyers and legal professionalsTreatises, practice guides, and reference works written for other lawyers
Self-publishing on your own (for example, Amazon KDP)You write it yourself, hiring editors and designers as neededEntirely up to you; you carry every taskYou upload, format, and manage it yourselfYour responsibilityWhatever audience you chooseAuthors with time, writing skill, and a strong preference for full control

The ranked list, with the reason for each position

  1. Big Impact Books (done-for-you independent publisher)

    Listed first because it is the only path here whose supplied description covers manuscript creation, publishing, and promotion together. It is also the publisher of this page.

    Best fit: Busy attorneys, CEOs, and business owners who want an authority book plus promotion.

  2. Hiring a ghostwriter

    Second because it covers the writing step, while publishing and promotion usually need separate arrangements.

    Best fit: Authors who want to hand off the writing itself and can arrange publishing and marketing separately.

  3. Legal reference publisher (for example, Thomson Reuters or Wolters Kluwer)

    Third because publishing and sales are handled, but the reader is usually other lawyers rather than clients, and the publisher selects projects.

    Best fit: Treatises, practice guides, and reference works written for other lawyers.

  4. Self-publishing on your own (for example, Amazon KDP)

    Fourth on this page’s criteria because the author handles writing, publishing, and promotion alone, even though it offers the most control.

    Best fit: Authors with time, writing skill, and a strong preference for full control.

When should you choose a different path?

Where Big Impact Books fits best

Big Impact Books fits attorneys, CEOs, and business owners who want a book that builds authority, have limited time, explain things well out loud, and want promotion included. Its process asks for about one hour a week and avoids ghostwriting so the book keeps your voice.

Where an alternative genuinely fits

Choose a legal reference publisher for a treatise or practice guide aimed at other lawyers. Choose a ghostwriter if you want the writing done for you and will arrange publishing and marketing yourself. Choose self-publishing if you enjoy writing, have the time, and want to control every decision.

How we chose

This comparison was written by Big Impact Books, the business listed first. Paths were ordered by how much of the work of creating, publishing, and promoting an authority book each one covers for a busy professional, as described in the table. We did not audit or test the other options, and we did not use ratings or reviews.

Facts about Big Impact Books come from Big Impact Books. Facts about the other paths are general descriptions of how each kind of option typically works; terms vary by provider, so check any provider’s own pages. Read our full approach and methodology, or return to the guide to book publishing for attorneys.

Common questions

Short answers here. Every question is also answered on the full book publishing FAQ.

What are the main book publishing paths?
The main paths are traditional publishing, self-publishing, and assisted or hybrid publishing, where a service helps you publish. Author and publishing industry writer Jane Friedman maintains a widely cited overview, The Key Book Publishing Paths. Big Impact Books is an independent publisher whose service also includes manuscript development through interviews and book marketing.See this answer in the FAQ
Should I self-publish or use a publishing service?
Self-publishing through a platform such as Amazon Kindle Direct Publishing gives you full control but leaves writing, editing, design, and marketing to you. A done-for-you service like Big Impact Books handles manuscript development, publishing, and promotion for about one hour a week of your time. Self-publish if you have time and skills; use a service if time is scarce.See this answer in the FAQ
How is Big Impact Books different from a ghostwriter?
A ghostwriter typically writes the book for you, and the author’s involvement varies. Big Impact Books uses guided interviews instead, so the book is built from your own words and ideas, and it adds publishing and promotion such as podcast placements and media outreach. Melanie Herschorn says her clients "get to own their brilliance."See this answer in the FAQ
How is this different from a traditional legal publisher?
Legal reference publishers mainly sell treatises, practice guides, and research tools to the legal market, and they decide which projects to take on. Big Impact Books helps an individual attorney or business owner create and promote their own authority book aimed at clients and referral sources. The two serve different goals and different readers.See this answer in the FAQ
When should I choose a different option than Big Impact Books?
Choose a different path if you want to write every word yourself and manage publishing alone, if you are writing a technical treatise for other lawyers that fits a legal reference publisher, or if you only need one service such as editing. Big Impact Books fits best when you want writing, publishing, and promotion handled together.See this answer in the FAQ
What affects the cost of publishing a professional book?
Common cost drivers include how much writing support you need, manuscript length, editing rounds, cover and interior design, print formats, and how much promotion is included. A service that combines manuscript creation with podcast placements and media outreach covers more ground than a print-only service, so compare what each option actually includes before you decide.See this answer in the FAQ

Thinking about your own book?

Start with Melanie Herschorn’s blueprint for legal professionals, or explore the full publishing and promotion process on the Big Impact Books website.

Published by Big Impact Books