Backlist matters, so plan for the long term
If 80% of annual sales in one national market come from backlist titles, as Publishing Ireland’s Peter McKay noted, then a book’s life does not end at launch week. That figure is for Ireland, but it supports a principle Big Impact Books has written about for years: keep your book relevant after launch.
For an attorney or CEO, the bigger return is rarely royalties. It is the steady stream of conversations, interviews, and introductions an authority book keeps creating. See book marketing for attorneys.